What are Custom Objects in Salesforce?

Salesforce is a powerful customer relationship management (CRM) platform that enables businesses to streamline their processes and manage customer data effectively. One of the most powerful features of Salesforce is its ability to create custom objects, allowing businesses to further customize the platform and store vast amounts of data. In this article, we’ll look at what custom objects are, how they work, and the benefits they offer businesses.

What is a Custom Object?

A custom object is a type of database table in Salesforce. It is a container that stores data related to a particular business entity. For example, a business might create a custom object to store customer information, such as contact details and purchase history. Custom objects can also be used to store information about other business entities, such as products, services, or orders.

Custom objects are created and managed through Salesforce’s Schema Builder. This tool allows users to create and manage custom objects with ease. Once a custom object has been created, it can be further customized to meet the specific needs of a business. For example, users can add custom fields to a custom object, allowing them to store additional data. They can also add custom relationships between objects, allowing them to link related data together.

Benefits of Custom Objects

The primary benefit of custom objects is that they allow businesses to store vast amounts of data in a structured, organized way. This makes it easier to keep track of customer information, product details, and other important data points. Custom objects also enable businesses to quickly access the data they need and use it to make informed decisions.

Another benefit of custom objects is that they can be customized to meet the specific needs of a business. Businesses can add custom fields to their objects and create custom relationships between objects. This allows businesses to store and manage data in a way that is tailored to their unique needs.

Finally, custom objects can be integrated with other Salesforce features, such as reports and dashboards. This makes it easier to analyze data and gain insights into customer behavior and trends. Additionally, custom objects can be used to create custom applications, allowing businesses to create unique solutions to their unique problems.


Custom objects are an important feature of Salesforce that allow businesses to store and manage vast amounts of data in a structured, organized way. They offer businesses the ability to customize the platform to meet their specific needs, as well as the ability to integrate with other Salesforce features and create custom applications. In short, custom objects are incredibly powerful and can help businesses get the most out of their Salesforce platform.

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