How to write a sales email that will get responses in 2022

Posted by:
the Attention team

Your business is up and running and you spent some time gathering leads and now you are ready to start the outreaching process. But, how can you effectively connect with your prospect and increase your chances of closing the deal?

After all, the average recipient gets over 150 emails a day and will delete more than half of them. So, if you want to make any sales, it is crucial to optimize your emails and stand out against the competition. 

Capture your lead’s attention and increase your chances of leading your prospect into a sale by perfecting your sales emails. Here are some tips to successfully send a cold email!

How to write the perfect sales email? 

When writing a sales email, it is crucial to include the 5 components listed below. By optimizing each component of this list, you will increase your response rate and increase your chances of closing more deals. 

Subject Line

A subject line is the first text your prospect will see after your name. The text is normally in bold and will give your prospects a snippet of what your email is about. Keep your subject line short and enticing. The goal is to pique the interest of your prospect and not sound like a cliché salesman. Nearly half of all email recipients open emails based solely on the subject line. 

To really nail down the best subject line for your prospects, try to A/B test on different subject lines. To do this, choose 100 prospects and split them in half. Now send each subgroup the same email, the only difference is the subject line. 

After collecting your data, you should choose the subject that yields a higher open rate to send to your entire prospect list. Your goal should be a minimum open rate anywhere from 30% - 50%. 

Opening Line

The opening line is the beginning sentence of your email. This line will set the tone for the rest of your message. The opening line should encourage your prospect to continue to keep reading and not click out of the page. 

When reaching out to a prospect, try to highlight them and personalize the line such as “I was excited to hear about your company’s new…” or “I love what you’ve been working on..”. You can also tailor your message by highlighting your prospects' new position or any events going on in their industry. This will help capture your prospects interest and make them more inclined to continue to read. 

Make sure to only focus on your prospect and try to avoid introducing yourself or any personal information such as “Hi, my name is..”. Since this is not personal to your prospect, it can cause them to click out of the email due to a lack of interest. 

Good research is crucial for this part of your email since it is one of the first things that the prospect will read. 

Offer Line

This is one of the most important parts of your email. This is where you highlight a pain point, a persistent or recurring problem, for your prospect while simultaneously connecting your business to them. Make sure to avoid generic pitch lines such as; “We can help you with..” 

Instead try adding value to them, remember this email should be all about your prospect. Try asking this instead,

  • Has it always been this way?
  • How, if at all, would you like to improve your strategy?
  • Is (my business’ offer) a priority for you right now? 

These questions help build a rapport with your prospect, gain their trust and understand their needs in an organic way. 


A strong closing sales email will give your prospects clear Call-to-Action (CTA) steps. Try to keep it as simple as ‘yes or no’ answers to reduce the friction and increase your responses. 

Try ending your email with one of the following questions that will guide your prospects to a definitive answer; 

  • Do you have time available this week to discuss...? 
  • Do you have 10 minutes to catch up tomorrow? 
  • Do you have any questions I can clear up?


Your signature should be kept simple, professional and on-brand. Avoid adding inspirational quotes or too many videos/photos. This can look too cliché. 

Do include your phone number, business name, and links to your business social media so a prospect can check them out. Now that your email is ready you can expect to have calls with prospects. Attention can help your sales reps start asking the right questions and increase their engagement with their prospects. ​​Attention can take your junior sales reps’ performance to the next level.

When Is The Best Time To Send Your Sales Email

Timing is everything when it comes to sending your sales email. Reaching out to your prospect at an ideal time will increase your open rate and lead to more responses. 

Marketing statistics show that Tuesdays and Thursdays are the best days to send out emails. As for the exact hour to send the email, these statistics show that 8AM is a great time to capture a prospect who checks their emails first thing in the morning. This way your email will be at the top of their list. Another optimal time to send your email is around 1PM. This is another great option to send out your email because it falls during/after lunch break. Lastly, 4PM is another great time to send an outreach email because it is towards the end of the day when people are leaving work or getting home to relax. 

Follow Up on Your Sales Emails

So, what can you do if your recipients are opening your emails but aren't responding? How do you earn their trust? 

Try using a Follow Up email. Following up is a great way to increase the chances of having a prospect respond. Check out these 12 tips on how to write a great follow up email.

Now that you’ve got your sales email strategy down, you are ready to start scheduling calls with your prospects. Attention uses AI-powered sales coaches to share relevant real-time insights during your call. It helps prepare sales reps for discussions with their prospects.

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